From the Desk of the Chief Hairy Ape: Adjust Fire
Posted by Darwin - 24/02/10 at 01:02 am
Let me be straightforward here: Evolutions isn’t working.
The primary reason for that is me because I am Evolutions.
Seriously. Just me. A guy with a measly three published short stories who barely knows how to run Wordpress 2.5 and can’t upgrade to save his ass. (I keep destroying the database on the dummy site I’ve been using to experiment.) Editor? Why do I call myself that? Because I’m the only one doing it. Ergo, that’s the only title I can use. I don’t feel like an editor, but since I write checks and do all the editing and layout crap, editor it is.
But, the key point is, it’s not working. It’s not working for lots of reasons but mostly because I lack the necessary OCD to run something like this solo. Call me an odd duck, if you like, but I’d really prefer to work this in a team environment. I prefer to have people to bounce things off of and listen to. I don’t want to live in an echo chamber. That was never the point of this effort.
Which, oddly, brings me around to what I wanted to talk about.
See, I’ve been spending a bit of time pondering about what the heck I should do with Evolutions since: a) I have no motivation whatsoever to work on it and b) I have no money to spend on it anymore since I’m with the 17-20% of Americans who are more or less still screwed by the recession and unemployed. (Read that last bit as “Darwin ain’t got no money.”
Part of this has to do with the ongoing maelstrom that is e-publishing. Amazon, MacMillan, whatever. The big boys are busy stepping on each others feet to the detriment of authors and genres pretty much everywhere. The thing is, the big boys are so disconnected from their market base that it’d be laughable if it weren’t so damned tragic. Well, emotions start to come to the fore at this point, so I’d best leave off that for a minute otherwise I’ll get a spittle-flecked rant going, and that’s not what I want.
The key is, I deviated pretty wildly from what I originally wanted to do with Evolutions and that deviation has trashed my enthusiasm. See, the point of Evolutions was to provide an alternate path to publication - to open another door, no matter how cramped, for fiction to get out into the world. I never really wanted to follow the traditional “periodical” model, though. I just kind of ended up there, which was the big mistake.
Don’t get me wrong. I don’t think any of the issues I’ve strung together have been “mistakes”. I love the stories and art that I’ve been able to share with people (both of you, God bless your gracious hearts.) I don’t think, though, that another “traditional periodical” is what readers and writers need for their web-based e-reader friendly fiction at the moment.
Straight up here, Evolutions is a Wordpress blog web site. The amount of content that can be shared by that site is limited by two things, basically: one is bandwidth and the other is money to pay for the required bandwidth and servers. Theoretically, it would be possible to post thousands of short stories a day if such stories existed and the readership existed to consume those stories in such a manner that the costs of editing and hosting that fiction materialized.
So, if infinity is possible, the roadblock must be…people?
And the answer to this is, “Yes, people” - me in particular at the moment because of my deceased motivation but also in terms of demand. Supply, well, that continues to amaze me. Not in its overarching quality, mind you. Rather, in the fact that people are willing to submit to a complete idiot such as myself. That, in and of itself is a sign of how things need to change.
Another reason for my pondering comes from the work I’ve done with Sarah Hoyt in helping to spread her “Space Enough and Time” universe short stories. Because the stories always draw attention, I started thinking about the dual goals that get satisfied every time we post one. For Sarah, it’s all about publicity. For me, it’s all about drawing readers in. The thought vein runs deeper, though.
Well, in any event, I’ve got to come up with some semblance of enthusiasm for my original mission, which was to provide a reader and writer friendly webzine kind of thingy that would let more works get out there and more writers get known while providing readers with a certain assurance of “decent quality reads” that would make it worth the click-through.
What an ugly sentence and generally wishy-washy mission statement. Still, it’s much better than the brainless PC pablum mission statements I was forced to observe during my time in corporate America.
Let’s glean that: 1) Provide a place readers want to go to on the web. 2) Provide a place for writers to put fiction for readers to read. 3) Make sure there’s some sort of quality control so that it’s not just some idiotic vanity site or fan-fiction clearinghouse.
I’ll add one more: pay it forward in a way that encourages authors to keep going.
That seems clear to me now but, damn! Was it ever murky there for a while. Like for 2 whole years, more or less.
Well, I’ve rambled on about that for a while but, to what effect? Honestly, I want to change things. I want to get back to what I yakked about with heartkin in Syracuse oh so long ago, even if I’m not one of them anymore. I want to leverage the changes that are shaking up the big money interests so much because those changes should be better for both readers and writers and hell on the “extra hands” folks who uselessly suck money out of traditional publishing.
I have an idea of how I want this to go. That being said, I would really like to have a discussion about it. I’m tired of driving in the dark across Montana. I don’t have the narcissistic ego for that.
Here’s what I want to do:
I want to get the discussion board running again and set up a “slush” discussion group just like what Jim Baen’s Universe used to do on Baen’s Bar. The idea being that people can post their stories there and receive feedback (yeah, call it critique) with the goal of making the stories meet some level of “publishable”. I intend to stay on top of it and smash any asshats who start playing bully or prima donna. This is the “pay it forward” bit.
Once a story has reached a certain consensus of “good enough”, the author can then take it wherever they want to sub it out. And let me make it clear right here that I don’t care where they sub it. I encourage people to sub to places that pay decent rates first and foremost. However, one of the places they can “sub” is up the chain to Evolutions.
The reality is that people won’t have to go that path any more than they had to at Universe. People with confidence will be able to sub directly to the ‘zine. Difference being, those who drop stories in the slush forum will get feedback from others and even editorial staff (me to start with) as to what does and doesn’t work. Direct subs will get either rejections or acceptance, not feedback.
This, of course, brings us up to this whole idea of “publication”. The goal of any writer who’s not writing for themselves alone is for other people to see their work. That’s publication. The reality of web publishing is that, whether someone else buys it an puts it on-line or you throw your story up yourself, it’s still publishing. If someone can Google your name and find your stories on-line, ta da! Most “serious” publications won’t touch the story with a ten foot pole.
In other words, first release rights are shot. All you could possibly hope for are reprints after you’ve made a name somewhere. This is the reality of web publishing. In the past, there was also a certain stigma associated with web-published authors, but that’s fading away and doesn’t really mean much unless you try to claim web-published semi-pro or amateur credits on your cover letter. Don’t do that. Seriously. No Brownie points will be garnered. Pro web sites? (i.e. SFWA recognized.) Yeah, go for it. Those count.
Distractions, distractions.
Anyway, the point is that I can’t really afford the model I have. Unemployed, remember? No readers, no donations, and I haven’t really grokked all the ad crap that feeds the webcomic dudes.
So, if a publisher can’t pay, what’s the point, right?
Well, okay, let’s ponder that for a moment.
There’s this huge pool of people who want to get published. Thing is, there’s not that many places to get published. That kind of drives down the relative value of fiction. (We’ll kind ignore the whole “99% of all submissions are crap” issue for a moment.) What’s worse is that the market sucks. Steve Jobs thinks that nobody reads stories without pictures anymore. Not that I give a blow about what that narcissistic pinhead thinks, but the nugget of truth in his flaming bias is that prose is severely disadvantaged when it comes to competing with things like web comics and YouTube.
Now, let’s see. Somebody’s gonna jump up and mention Scalzi and Doctorow and whoever else is top of the wave right now in on-line prose exploitation. Yeah, hooray for them. Scalzi got PAID to blog and build up a readership before he did fiction. Not sure about Doctorow since I know him by vague intimation only that he’s somehow successful online. In any case, independent success by flinging fiction upon the pig sty that is the intrawebs is definitely not a guaranteed way to success. Success via that route is the rarest of exceptions.
So, anyhow, why would anyone want to publish via Evolutions? Because they wouldn’t be self-publishing. That’s about all I’ve got. It’s a way of getting work out for consumption in a manner that isn’t self-publishing. And, over time and with enough decent quality stuff, there will be a readership that checks out what shows up on the site. So, eventually it’s really being published as opposed to self-publishing and having a certain audience who might actually read and comment on your stuff.
Now, having said all that, I should point out that I do want to pay for fiction. However, there’s no cash in the till. Frankly, that’s part of why I’m unmotivated to do much at the moment. I’m certainly not recouping the costs of paying for my hosting. In fact, the only reason I’m keeping this thing alive is that I have other web projects based off the same account and keeping Evolutions on-line isn’t setting me back anything.
So, what to do.
Well, the idea occurs that if I’m not the only one selecting stories anymore (and puhleeeese, let me stop being the only one), maybe it’d be possible to do a co-operative effort to fund putting together the funding for prose and art for the actual releases. That’d mean singling out the “best of the best” for paid publication in the main releases while letting the “good but not stellar” reads choose whether to go on-line for the love of it or to sub out somewhere else.
Hell, this brings up the whole issue of multiple people having a call on the money, too. And the moment you have either money or land in the mix, that’s when the shooting starts. God, I don’t know. Maybe it’s really not worth it. Maybe it’s better to have people piss their work away as self-published in vain attempts to build some sort of visibility or to keep pounding their heads against the slush piles after living in little crit-group echos chambers too long.
See, the thing is, I liked it when I got to write for people who would read. This goes way back to 2002 and Barfly Slush. It was nice not writing in a vacuum. I met a few cool people and a whole boatload of psychotics, just like in politics or university. It was nice to not be alone (although I could really, really live without the psychotics.)
I think it’d be nice to help folks share their work in a way that they’d have pride in what they’ve accomplished and without the stigma of being “self-published”. If a decent and supportive community could come out of that, even better. That’s what I’d like to have.
With really cool art, if at all possible. Have I mentioned that I love my artists? Yes I do, Sam-I-Am.
But, really, I’m kind of at the end of my rope. I could do a lot to try and attain goals like that, but I’m not built to do it in a vacuum tube. The self-hate kicks in and I simply can’t keep slugging along.
Anyway, I’d appreciate some thoughts about this. If there’s a way to shake a money-tree to pay authors, that’s great, but I’d really like to have readers, too. Can’t really have one without the other, actually, and I really do think that there’s an opportunity here, as nebulous as it seems to me now. There’s got to be some way to pulling this all together in way that helps writers reach readers and helps build interest in the SF&F genres again.
Then again, it’s late and I’m babbling. But I pay for this site, so if I want to babble, I’ll babble, damn it!
Feel free to babble back. Free association is permitted and encouraged. Innovation is needed.


February 25th, 2010 at 5:41 am
I’m kind of extremely rushed off my feet right now BUT thanks to Dave Freer I have a concept that is half written for somethign that would probably fit in well with Evolutions. Hopefully I’ll have some time this weekend to finish it off and then I want to talk to you about it because you could be a very useful partner in what I’m thinking of doing.
February 25th, 2010 at 1:26 pm
I look forward to hearing your idea, Francis.
February 25th, 2010 at 2:50 pm
What a rough situation. I’ve been feeling the recession something crazy over the past year - live music is a luxury, and people don’t hire when times are lean.
I’d hate to see Evolutions disappear. You’ve been one of the more courteous and professional editors I’ve dealt with (and no, I’m not brownnosing).
Speaking personally, a critique forum wouldn’t be my ball of wax - I have a place for that, and I know how to read the people as much as the reviews - but as long it’s optional, I think it’s a good concept.
As for monetary issues, one thing I noticed is that you’d be unlikely to find the ad-placement information at a glance. Perhaps making that more evident and trolling just a bit could help. Another avenue is to ask Carol Hightshoe over at The Lorelei Signal / Sorcerous Signals how her per-story tip-jar pans out.
February 25th, 2010 at 7:59 pm
Thanks for the feedback, Lindsey. The recession has us all scrambling.
I’d like to keep Evolutions going. I’d like to keep it a paying market. Is there room for a “for the love” avenue for some authors to take if they so choose? That’s really the question.
I received a note from a friend via private e-mail, which I’m going to quote here a bit:
“People appreciate what they pay for. Charge them 99 cents for a short story and 2.99 for a midl-length. Put them on the honor system. For 50 more they can download and keep the story.”
“You’ve left out one of the most important parts of the business - the reader. Drag them in, if you have to, kicking and screaming.”
Those two points are oppositional, frankly. At this time, Evolutions has essentially zero readership. The people we publish are, for the most part, not even mid-listers. The idea of pay-for-play is counter-productive as evidenced by the lack of pay-for-play webcomics. A crux in the comparison of the two media is that webcomics are infinitely more accessible than prose in terms of visual consumer engagement and, also importantly, fanbase building.
I don’t necessarily think that it’s wrong to make the stories available for free reading on the web after a suitable delay of journal publication. I think that mirrors how the Baen Webscription service works. I would always keep the downloaded version Mobi and the PoD versions as pay, though.
The exceptions being “promotional” stories like I’ve been doing with Sarah. Those are put up free of charge in order to help the author build sales inertia for upcoming releases. I actually think that’s something that Evolutions could help a wide swath of mid-listers with. The timely release of a story or two related to an upcoming book debut could really help build excitement if properly done, and the continued existence of universe-broadening stories could help the author keep readers engaged with their work between book releases.
The private letter from my friend also mentioned going aggressively after ad revenue. Frankly, I see the need but I’m technically challenged in pursuing it. In fact, I’m technically challenged overall. Just getting to where I am with WordPress was nothing short of miraculous, sadly.
Still, if ideas continue to come in and I can build up some enthusiasm again, maybe there will be a way to tweak things to move forward. Funding right now is the biggest problem, as I’m sure it is for most marginal publishing efforts.
February 27th, 2010 at 4:40 pm
Have you considered publishing serials (keep ‘em coming back!) or providing a subscription service like Short-Story.Me! does? I subscribe to SSM and receive a free story every week; even if the story isn’t great I know there will always be more where that came from.
SSM is a paying market but doesn’t charge subscribers; perhaps you could consult with its editors to find out how they do it?
I don’t think you necessarily need established authors, although it’s nice- there are readers looking for new writers, you just have to find them. Are you listed as a market on ralan.com, Duotrope’s Digest, or in the Writers’ Market?
March 3rd, 2010 at 8:19 pm
If your enthusiasm is gone I don’t think money or anything else will fix it. Shut down the site and start something completely new. Forget about being an editor and start writing for yourself again. That’s what I would do.
I’ve had a fair amount published on the web and I only ever did it for whatever pin money I could get because nobody in the “real” industry cares where you were published online. And only the hopeful writers read this stuff. That’s the sad reality of it. There are no real readers for web fiction. I don’t think that’s ever going to change.
March 4th, 2010 at 10:30 am
Wow, been a while since I’ve been here, but I see that the walls are looking a little shaky. I’m with Patricia–if the enthusiasm is gone, table it for a while. A critique group isn’t a bad idea, but…that’s a type of community that is very difficult to build. As for a site that publishes without pay, there’s enough of them. No need for another one.
I think the thing with writing is to just keep trying different things. You gave this editing/magazine thing a shot and provided a great venue for a while. Step back and think of something new to try. Go write. Go submit…grow a garden. towndrunkmag.com recently tabled it. That doesn’t make it a failure; quite the opposite. It was a magazine, my favorite, for a long while. Evolutions was a great magazine for the time it lasted. Next up? Who knows? Open a window and think on it for a while.
Maria
March 7th, 2010 at 3:46 pm
Hi Darwin, Dave Freer turned me on to Evolutions when it first started up. I read the first edition and loved it and then waited, and waited, and waited … and waited for the second edition until I finally just gave up and stopped checking. I was flipping through my “favorites” today and on a whim decided to hit Evolutions again and see if it still existed. I’m happy to see that there are many issues that I’ve missed and I look forward to going back and reading everything.
The point of this story is to establish my impartiality for the site (no prior history and I don’t know anyone) and make a few comments on this thread. First, I support your assertion that pay for play won’t work. If I came here and found that I had to pay even a dollar to read a story by an author I’d never heard of, I’d pass. I can get a paperback for a two bucks down at the used book store and at least know I’m getting a full novel out of it and can walk out with something tangible. On the other hand, a tip-jar model like many webcomics and podcasts have might work and at worst, can’t hurt. If I find I’m able to get quality, entertaining stories here, I’ll support the efforts.
Next, on the topic of a “Baen’s Bar” type of forum, it sounds good in theory. I think anyone who takes the time to read fiction from unknown authors probably has a story or two of their own hidden away. I’m no exception. The thought of being able to get constructive feedback sounds good, especially if it could lead to being published on the site. That might be a good angle to pursue — instead of just being a webzine, you could take on sort of a mentoring role, which is something I doubt is very prevalent elsewhere. This leads me to my third point.
I noticed that in your original message, there was a running theme of being tired of going it alone. However, you never asked for help. There’s probably a reason for that, but I want to believe that there’s got to be a couple people among your readers who are not psycho and might be able to dedicate some time in editing if nothing else. Maybe if you make it a team effort it won’t be such a drugery for you. If nothing else, maybe someone can help you get some advertising going. If I were getting published here, I would definitely pitch in because the better you do, the better I do, and happily we all get rich and famous or at least stop eating ramen for every meal.
You asked for our thoughts and those are mine, for what they’re worth.
Rob
March 9th, 2010 at 6:19 am
Darwin
1. What is your goal?
2. Do you want ideas or help?
Please consider this an invitation to a dialogue. You may continue the dialogue here (in public) or by email (in private). Your choice.
Thank you.
Live long and prosper
h lynn keith
March 29th, 2010 at 2:28 am
Okay, here is the thing I have to say. You know I’ve been involved in epublishing in one way or another for a long time. Vision: A Resource for Writers is now in its tenth year. I’ve spent a couple years reading submissions for a good-sized ebook publisher. I’ve had more material electronically published than I can remember. And, of course, I’ve been part of Forward Motion for Writers for longer than that, and I now own and run the site and have for the last six years. My life, quite honestly revolves around writers and the Internet.
The big, important thing is that you have to sit through what will be a slow, long build up. Unless you can get some big names to wave their hands and point to your work, then it has to grow slowly. That means a considerable amount of frustration. It also means you have to go out there and wave your hands yourself.
If Evolutions is not what you want it to be, you have to decide what YOU want to do and then make it work. You can’t do this on someone else’s dream. It has to be something you are dedicated to, and that you believe in.
As for posting stories and getting feed-back — is this going to be a private group? If not, people shouldn’t post stories there, of course. Even at Forward Motion, we’re moving everything to a second level of ‘private’ so that you need to belong to a specific board (not just a site member) to be able to access the material there. Publishers are becoming more worried about material posted where large groups can see it. The Baen stuff specifically because it was related directly to a publisher, and there was always hope that the material would be picked up directly by them. But there are a lot of sites out there for critiquing already.
Not that it would be a bad thing — only that it’s a hellish amount of work to keep people polite and helpful in those circumstances. The Internet, being faceless, invites people to be ‘honest’ in ways that are sometimes just an excuse to be rude and cruel. The constant patrolling of a site like that can take so much time that you won’t have time for much else. Even at FM, where we’ve been very lucky over the last few years, people who should know better sometimes just go over the edge. It’s never as simple as ‘people will post things and others will help them.’
But those are just my thoughts and warnings. In the end, this really has to be what you want to do. If it isn’t, then you’re just going to walk right back to this spot again, where the project doesn’t interest you.